Me too strategy is a plan of action that hardly has any differentiation from the mainstream. In other words, one follows what looks popular, or do what everybody else is doing. The reason to adopt me too strategy is often the effect of herd mentality. Me too strategy is widely adopted in the Little Red Dot, especially during property purchase. Why do Singaporeans like to … [Read more...]
Podcast Ep#45: Lesson from Covid-19: Three Types of Homes To Avoid
Covid-19 has taught us there are homes that we should avoid because of the inconveniences and potential dangers they have during a pandemic. The 3 types of homes we should avoid to buy or rent are: 1) Shoebox Units; 2) Overseas Homes; and 3) Co-living Homes. You can now watch the podcast below. The video comes with full script or subtitles. If you are watching from your … [Read more...]
3 common lies property agents tell you
Last month, a PropNex agent was fined S$30,000 and suspended for 12 months by the Council for Estate Agencies (CEA) for being unprofessional and unethical in a property transaction (The Straits Times, Oct 21). The agent in question was found to be telling lies and faking offers and counter-offers in order to pocket a higher commission - simply because he failed to negotiate for … [Read more...]
Podcast Ep#17: Market Implications of New URA Guidelines
This week the most exciting property news is no doubt the new URA development guidelines for non-landed private residential projects. In this video, we are going to discuss the market implications of the new URA rules for the developers, home buyers and property investors. 1. What are the two major guidelines? 2. Why is it another blow to the developers? 3. What … [Read more...]
The curbs on shoebox units
The much anticipated move from the government to restrict building of shoebox apartments finally came yesterday. In TODAY's article titled 'Curbs on suburban "shoeboxes"', from 4th November onwards, "non-landed private residential developments outside the central area will have to adhere to a formula which stipulates that the average size of homes in a particular development … [Read more...]