Besides gathering a crowd there and creating the urgency to buy, there are other marketing gimmicks you may find familiar at a new launch. Gimmick 3: Make some noise To draw the attention of potential buyers, media coverage is a better alternative than advertising. It sounds more convincing and also helps to save the budget to buy airtime. The public relations department … [Read more...]
Top 5 gimmicks of new launch (part I)
There are many tactics deployed by property developers and their marketing agents during the launch of off-plan properties. The five most commonly seen marketing gimmicks are: 1. Gather a crowd; 2. Create the urgency; 3. Make some noise; 4. Dangle the carrot; and 5. Promise good return. Gimmick 1: Gather a crowd When it comes to buying big ticket items like … [Read more...]
Why developers can sell at future prices
Do you ever wonder why new projects from developers are able to command a large premium in asking price, sometimes up to fifty percent higher than nearby projects built in recent years? Below is an abstract from my interview with a VIP customer (as compared to the usual retail buyers). Me : How do you manage to buy before everyone do? VIP: After developers set the prices, … [Read more...]
Can’t afford not having it
We had lunch in a neighborhood shopping mall on Saturday. Although the carpark was already full before 1 p.m., we were surprised too see that there were no queue in front of the restaurants. In fact, the traffic in the shopping mall was just like any non-peak hour on a normal weekday. Where are the rest of the shoppers? While waiting for the food, I went down to the … [Read more...]
Getting a good bargain
Hubby asked me what I’d like to have for my coming birthday. In the past year I haven’t got anything for my birthday, Christmas and wedding anniversary. With pregnancy and a newborn, we were too occupied to shop for presents. "Just go and get anything nice," he said. Then he suddenly recalled, "Do you need to upgrade your car? The latest model of your dream car is in … [Read more...]