New project sales galleries and their showflat are very quiet these days. At most times, there are only a handful of cars parked in front, most likely driven by the agents. That is why we were in disbelief when the media told us that Hillhaven and The Arcady at Boon Keng drew 2,000 and 3,000 visitors respectively over their preview weekend. Unfortunately, the first two … [Read more...]
Gloomy days ahead for new home sales
The Urban Redevelopment Authority (URA) published February’s data on "private residential units sold by developers” or new home sales on Tuesday (March 15). For last month, developers only managed to sell 527 units. The sales volume is the lowest in 21 months, with 21.9 percent drop from 673 units in January. It is also a 66 percent plunge from 1,547 units sold last November – … [Read more...]
Developers have lowered prices. So what?
When everyone is busy with Christmas shopping and year-end travels, developers are trying one last shot to clear as many units as possible from their new launch projects before Christmas. Over the weekend, City Developments targeted young families with workshops for kids at Whistler Grand and The Tapestry sales galleries. The advertisement of Whistler Grand said units are … [Read more...]
When developer’s new launch becomes emperor’s new clothes
In my latest youtube video “What Q3 Property Data Tell Us”, I mentioned that developers are not doing so well after the July cooling measures, even though they learn to face the reality that buyers are limited and start lowering prices at new launch. How bad are new launches doing? End of September, Qingjian Realty’s 27 percent sales (330 out of a total of 1,206 units) … [Read more...]
It’s not bottoming-out. It’s dead cat bounce.
How do I know home buying sentiments have improved? Answer: When I receive more email asking me which units to buy in a new project than email regretting buying at new launches. If property purchase sentiments are weak, there is a reverse in the number of messages from both sides. Very accurate. No need to conduct any survey. Now is the perfect time to … [Read more...]