In this episode, I will give you a quick lesson on how to play with numbers.
These are tricks not just limited to the use of industry stakeholders in the property market. They are widely adopted by every company, everyone and everywhere. Let me show you how easy they can be learned and applied in real-life.
Before you watch the video, see whether you know the answers to the following questions. Write down your answers somewhere. Have a go now.
1. What are the ways to present poor or average numbers and results in good light?
2. How do you guarantee any new project can be 80% to 100% sold during 1st launch weekend?
3. What is the conversion rate of “traffic at launch preview” to “units sold at 1st launch weekend”?
4. How do you know the “reported” number of units sold is the “actual” number of units sold?
5. Which new project has the highest number of returned units as of 1H 2019, yet The Straits Times named it one of the top 4 best-sellers in June?
6. Which 3 new projects are the best-sellers based on the percentage of sold/unsold units in the project as of today?
7. Which new projects are not selling at all, based on the percentage of sold/unsold units in the project as of today?
8. Why some industry stakeholders said the number of foreign buyers is on the rise? Is it true?
Now watch the video to check your answers. Remember to drop me a note if you get 8 out of 8. Good luck!
You can now watch the podcast below. The video comes with full script or subtitles. If you are watching from your mobile, ensure that the “Caption” function is on. If you are on your desktop, turn on the “cc” button – the leftmost button at the bottom right hand corner.
If you like this video, please give me a “Like” and subscribe to my youtube channel.
Mr. Ku Swee Yong, CEO of International Property Advisor Pte Ltd, is conducting a half-day workshop to share his unbiased views on good and bad buys of properties in prime districts and Sentosa. He will also share tips and traps of buying different classes of landed properties. Sign up for the Choosing Prime Properties In Singapore Workshop and see you there.
Bruce says
hi,
given your HK root, what is your view on the potential influx of money from HK investor, or ordinary HK people’s interest to divert their asset/wealth out of HK, thus the impact to SGP property market in the following 6~12 mths time?
Property Soul says
I answered this question on my FB page. Quoting my comments below:
1) Those who are “really well-to-do” have already bought homes overseas and got foreign citizenship. In case anything happens, they can leave anytime.
2) For those who “have the money” to be “investor immigrants”, their priorities are Canada and Australia, maybe US and UK (similar to 1997).
3) For those who “don’t have much money”, their priority is Taiwan because of language, culture and support by the local government. Some are buying homes in Malaysia and Thailand for their affordability.
4) There is far less interest for Singapore. Government is not granting PR, so no benefits and cannot buy HDB flats. Buy condo immediately pay 20% ABSD.
A few friends’ friends from Hong Kong did ask me about coming to Singapore. But they are enquiries only for comparisons (like what the agents are getting). Other countries have better offers for PR and buying properties as foreigners.
Read https://www.scmp.com/week-asia/economics/article/3020314/singapore-back-play-more-hongkongers-consider-migrating-due
Andy says
Hong Kong society as we know it is descending into chaos. Very sad to see them in this State. Maybe you should return to help them.
Property Soul says
Yes, I am looking for a wonder woman gown that fits.
Andy says
These may not be the class of people that SG wants I Guess.
Bruce says
well, thanks for that scmp post..
in that article, quoted here:
– “even for those with smaller budgets and despite the additional buyers’ stamp duty, homes there are still more affordable than in Hong Kong.”
– “A 2018 report by property site 99.co revealed that a buyer with S$2 million could afford a 1,000 sq ft flat at Cairnhill Circle, located near Orchard. But the same amount could only buy a 448 sq ft flat in Hong Kong’s Kennedy Town.”
– “it made sense for there to be a time gap between the rise in interest and actual sales.”
– “Properties are big-ticket items, Transactions will take time to materialise”
HKers “thumbed their noses at ” SGP, but that was 1989~1997, 20+years ago, SGP was “perceived” way behind HK, then obviously CA, AU, HK, US are on the top of shopping list, but today SGP has further developed into a much modern city, the relative position vs HK could hv reversed(in some areas), thus come with a bigger draw on her attractiveness.
don’t you think based on above, ABSD or lack of (immediate) PR (status), wouldn’t deter their interest, and it just takes time to see the actual impact to SGP property market, or it just takes time for HK people to get cool down and forget about this prolonged demonstration chaos and back to their normal lives?
Property Soul says
It is the other way round.
Singapore was once a popular migration destination for Hong Kong people in the early to mid 1990s. Those were the days when the government want more Chinese. Every evening we were brainwashed with TV ads from the Singapore government promoting migration to Singapore.
As soon as we met the basic requirement, paid a few hundred bucks and we could apply for Approval-In-Principle for Singapore PR. The moment we arrived in Singapore, we were officially Singapore PR. (That’s how I got mine in 1998.) But many had returned to Hong Kong after they got their PR.
Now the situation is totally different. There is a PR quota for every nationality. I know cases of Hong Kong people worked years as senior executives in Singapore but still can’t get PR. It is the same for many foreigners too. I don’t think they will relax it before the next election.
The Hong Kong media play a role too. For the past few years, they project Taiwan, Malaysia and Thailand as attractive choices for migration, but not for Singapore. The exact reason and what they said you can google for it. I met many Hong Kong people working here. But I don’t see families relocating here.